Career Zoo are all about helping smart, driven talent find a new future with innovative companies, so when we were asked to create print ads in the lead up to their event in the Convention Centre, we wanted to create ads that were eye-catching and playful as well as clearly communicating to their target demographic that Career Zoo can play a huge role in career development.

 

As Career Zoo have such a strong brand awareness, our job was to convince people to take the final step and sign up to their event. Using what we called “proof diagrams’, we created posters that showed the value of Career Zoo in a simple and fun way.